History

Phytéal is a pioneering French dermo-cosmetics brand founded in 2000 in Grasse, the world capital of perfumery and cosmetics. Distributed exclusively through pharmacies and parapharmacies, it is built on artisanal and scientific expertise passed down through generations. Founded by the Doghri brothers with master perfumer and cosmetologist Rodrigue Romani (1922–2006), the brand reflects a shared passion for nature, aromatic plants, and natural extracts. Their Tunisian roots and over 60 years of experience in Grasse create a dual identity combining tradition and innovation. Phytéal is more than a skincare brand: it merges French expertise with a deep understanding of skin and hair needs. Choosing Phytéal means choosing natural, innovative, high-quality products committed to sustainable development and scientific excellence in dermo-cosmetics.